Trust Hospitality recognizes that not all hotel parties require full blown hotel management services. Our Professional Services Program (PSP) offers hotel properties the opportunity to plug in to our platform and realize increased revenues or significant savings. We offer the following services on an a la carte basis:
Sales & Marketing Support & Representation
POSITIONING AUDIT & STRATEGY FORMULATION
For a fraction of the cost of typical sales and marketing salaries, Trust Hospitality provides a high-level analysis of a hotels positioning in the market and develops the hotels overall sales, marketing & revenue management plan.
ACTION PLANNING & IMPLEMENTATION
Based upon the initial strategy, Trust Hospitality develops the necessary action plans by month, market segment and person responsible. These plans include overseeing the on-property sales team, creating marketing collateral, working with various travel distributors and executing any other marketing strategies in order to promote the hotel and generate revenue.
NATIONAL AND INTERNATIONAL SALES REPRESENTATION
Trust Hospitality sales professionals travel to tradeshows and to feeder markets year-round both nationally and internationally. Our sales executives have been in the market for over twenty years, know the key players, and can help your hotel develop relationships with the right travel partners both at home and abroad. We make this representation affordable by distributing these costs across all of our clients.
GROUP RFP MANAGEMENT
Trust Hospitality can handle your entire group market segment, from setting up strategy, SOPs and policies, to managing all incoming group RFPs. Our goal is to be an extension of your sales team focused on closing group business and exceeding budgets. This program is ideal for smaller independent hotels that require a base of group business to complement your overall market mix.
Trust Hospitality creates the revenue management strategy and implements it on an ongoing basis. We set up systems to forecast demand, shop the competition and continuously ensure proper distribution and pricing on all the distribution channels.
Trust Hospitality ensures that the hotel website is well-designed and operating at optimal levels in the market relative to its competitors. We review relationships with all vendors including your hosting company, booking engine provider, SEO provider, GDS provider and others. We ensure that you are on all relevant online travel agents and that you have a web presence on all search portals as well as social media profiles. We manage all these channels daily for our clients.
Placement on an online travel agencysnetwork is dependent upon reviews, marketing participation and market manager relationships for independent hotels. The Trsut Hospitality team understands how to optimize those relationships resulting in optimum production from those online channels. We also actually manage these channels through the various channel management tools and extranets ensuring parity and proper distribution.
Participation in the Desires Hotels Collection
Trust Hospitality offers independent boutique hotels that do not require management services to join the Desires Hotels collection.
- GDS Connectivity
GDS connectivity via Desires Hotels-marketed BT chain code through the Desires Hotels website www.desireshotels.com and the Desires Hotels B2C website and call center services using the Desires toll free reservation number and private label services. (Additional booking fees will apply)
- Listing on hotel website
The hotel will have a presence on our branded website which we market internationally
- Use of Your Desires program
The hotel will have the benefit of offering the Your Desires program, our unique guest loyalty program which captures critical guest data regarding preferences and habits
- Access to Desires Database
Your hotel will benefit from the growing database of Desires Hotels opt in database All of whom are relevant target clientele for the hotel
- Promotions to our Facebook and Twitter Followers
We are constantly communicating with our growing base of fans and followers.
- Use of Desires Logo on Website and collateral
This is collateral that is used by our sales staff at all properties and at a corporate level worldwide
- National Sales representation in feeder markets and trade shows
Desires Hotels North American Leisure/Business Travel Agent Sales Representation marketing (Based in NYC) that includes solicitation (visitation and telemarketing), select tradeshow representation, contract preparation, weekly status reports as well as monthly productivity reports against the retail travel agent market. Additional costs may apply depending on travel and trade show schedule for this hotel.
- International sales representation in feeder markets and trade shows
Desires Hotels Global Tour Operator Representation that includes solicitation (visitation and telemarketing), select tradeshow representation, contract preparation, weekly status reports as well as monthly productivity reports against the global tour operator market.
- Additional costs may apply depending on travel and trade show schedule for this hotel.
By default there will be synergy between the other properties in the portfolio that should result in referrals, access to best practices and expert people
- Buying Power
You are now a part of a 3000 room portfolio which will give better buying power.
Trust Hospitality can manage your accounting. For years condominiums have outsourced accounts payable, receivable and payroll to a CPA for a fraction of the cost of a full time professional and now the hotel industry is catching on. Save on payroll and get better controls in place at your independent property. We can work with your software or you can plug into ours.