Richard MillardChairman and CEO
A well-known and highly respected industry veteran, Richard Millard has been at the helm of Trust Hospitality for nearly three decades. Prior to joining Trust, the UK-born hotelier served in management positions with some of the world’s most recognized hotel companies, including Hyatt, Sheraton and Hilton. A self-described “lifetime hotelier,” he led Trust into the boutique segment and continues to guide its development and growth.
Michael RegisterVice President of Development and Partner
A former practicing attorney who also founded, developed and sold a successful software company, Michael Register brings a wealth experience to the hospitality industry. Prior to joining Trust Hospitality as a partner, he was Senior Vice President of Business Development and General Counsel of the acclaimed Nikki Beach. Born in New York, he grew up in Florida and has lived in Sao Paulo and Miami.
Dave MacRaeVice President of Finance
Responsible for the day-to-day implementation and compliance of financial controls across the Trust Hospitality portfolio, Dave McRae has more than 19 years of industry experience. While at Omni Resort at Champions Gate, Fla., he managed a $200 million budget and led owners through a $150 million property financing. Previously, the proud Midwesterner was the area controller of Atlanta’s Omni CNN Center, overseeing six hotels.
Cesar WurmVice President of Sales
An innate and passionate sales leader, Brazilian-born Cesar Wurm has held sales leadership roles for both Starwood and Crestline Hotels & Resorts over the last decade. He is responsible for developing and executing the sales strategy for Trust Hospitality’s portfolio of hotels and providing strategic and tactical oversight of the sales discipline.
Teri MerrittVice President of Marketing
A Florida native, Teri has successfully led and re-invented the marketing, digital and distribution efforts in the hotel industry for the world's largest Hospitality company, Marriott International for 25 successful years in various executive marketing roles, the latest as VP of Brand Marketing & eCommerce for Marriott’s Americas Continental division. Her expertise in various continents, including Latin America, Europe and the Middle East, gives her the global understanding to strategically direct and achieve profitable marketing initiatives in different hotel types across multiple geographies. She provides strategic and tactical direction to the Trust portfolio in the Marketing & Digital disciplines.
Lyle PaulsVice President of Operations SE & Caribbean
Born in Toronto. With over 28 years of experience in launching, re-branding and managing luxury and boutique hotels and resorts in Canada, Caribbean and US. Has progressive experience with Westin and W Hotels in multi-property operations, business development, renovations and brand management. Currently responsible for overseeing the South East and Caribbean region for Trust.
Edmund SulzmanVice President of Operations, Northeast U.S.
A 25-year hospitality industry veteran, Edmund Sulzman has vast experience operating independent boutique hotels, most notably for Kimpton Hotel Group and W Hotels. He has worked in many major U.S. markets, including Boston, New York, San Francisco, New Orleans, Honolulu, Portland (Oregon and Maine) and Seattle. Born in the Northeast, he is currently based in Manhattan and oversees the Northeast region for Trust.
Victor ValverdeRegional Revenue Manager, Southeast U.S. & Caribbean
A native of Switzerland, Victor Valverde has more than 25 years of hospitality industry experience in Europe and North and South America. Prior to joining Trust Hospitality, Valverde held management positions with Starwood, Hilton and Marriott Hotels, as well as Princess Cruise Lines and Cunard Lines in North America and Asia. At Trust, he leads a team tasked with optimizing revenue for the company's boutique and resort properties by tapping proven strategies in competitive analysis, forecasting, performance evaluation, strategic development of pricing, and inventory controls.
Alexandra NovellaCorporate Director of Sales
As Corporate Director of Sales for Trust Hospitality, Alexandra Novella puts more than 15 years of hands-on hospitality industry experience to the test as she leads the company's corporate sales and marketing programs. Previously, Novella held management positions with award-winning hotels, including the Sonesta Key Biscayne & Coconut Grove, Canyon Ranch Hotel & Spa in Miami Beach and Indura Beach & Golf Resort in Tela Bay.
Carlos SantosDirector of Operations for Central & South America
Born in Bogota. Carlos has over 18 years of experience in the Hospitality Industry. He started as manager in training, then became General Manager and finally Director of Operations for 12 hotels with over 1,200 rooms at Hoteles Royal. He has also held managerial positions at Andres Carne de Res, Continental Hotel in Bogota and Club Campestre El Rancho. Besides from being the General Manager of our property Hotel B3, he currently oversees the Central and South America region for Trust.
Cindy DuranCorporate Human Resources Director
Born in sunny Miami, FL. Passionate about people, service and hotels. Wyndham, Starwood Hotels and Morgan's Hotel Group were the pillars of her experience in operations and Human Resources teams for over 10 years. She now focuses on bringing talent, passion, efficiency and technology together to create a great company culture at Trust Hospitality.